Britney Spears has just been revealed as the new face of French luxury house Kenzo. Kenzo was founded by Japanese designer Kenzo Takada in 1964 and was popularly known for mixing Asian style with European high fashion. Their aim was to shake up the Jungle world of fashion and to decorate their brand with the jungle-inspired decor.
She is the new face of brand’s Collection Memento N° 2 line, after a few promotional images with the brand was leaked a few weeks ago, there have been various speculations about her becoming the new face of the popular brand. Until it was confirmed on Monday by the fashion house, that the popular pop star would be the new face of the brand, which was revealed through some sultry photos:
The Circus singer also broke the news via her Instagram page:
La Collection Memento N°2, is based on denim and was inspired by the 1986 Paris runway debut of Kenzo Jeans. It also features nostalgic denim pieces for men and women. The main theme of the collection is “Icons” which makes the collection a perfect fit for Spears and it was captured by Peter Lindebergh. Kenzo is also known for their iconic Tiger shirt that was created by Humberto Leon and Carol lim which was worn by many celebrities and fashion bloggers such as Beyonce, Rihanna, Swizz Beatz, Selena Gomez, Lorde and Joan Small.